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SEOmasters
SEOmasters

Website design for local businesses in Derbyshire

Custom 5-6 page websites built to rank on Google and turn visitors into paying customers. No templates. Every site designed around your trade and service area.

Most trade websites look fine but do nothing

Most tradespeople already have a website. Somebody built it a few years back, maybe a friend who's handy with computers, maybe a local designer who charged a few hundred pounds and moved on to the next job. It looks decent enough. There's a logo, a photo of the van, a page listing what you do.

And it does almost nothing. The phone doesn't ring because of it. Nobody found it through a search, because nobody thought about what people actually type into Google when they need an electrician or a leaking boiler sorted. The pages were built to look presentable to a person looking straight at them, not to answer the question Google is really asking behind the scenes: what does this business do, where does it operate, and why should it rank above the one next door.

A website that never shows up in search results is a business card sitting in a drawer. It isn't broken exactly. It's just invisible to almost everyone who might have used it.

We build the other way round. Every page starts with what people in your area are actually searching for, and the structure, the headings, and the technical setup get built to answer that before a single word of copy goes down.

What you get

A custom build typically runs to 5 or 6 pages: Home, Services (with a separate page for each service if your trade needs it), About, Gallery or Projects, Contact, and a blog-ready structure sitting behind it for whenever you want to add content later.

Every page gets its own title tag and meta description, a proper heading structure, and local keywords worked into the copy in a way that reads naturally rather than stuffed in for an algorithm's benefit. Schema markup sits underneath the page telling Google exactly what the business does and where it operates, in a language search engines trust more than plain text. Pages load quickly too, because a slow site loses visitors, and Google notices when people leave in a hurry.

The whole thing is mobile-first, since most people searching for a tradesperson locally are doing it from a phone, often standing right in front of the problem that needs fixing. Once the site is live, you get a short walkthrough so you can make basic updates yourself, change a phone number, swap a photo, without having to ring anyone. No templates, no drag-and-drop builder held together with forty plugins slowing everything down in the background.

Your website and your Google profile work together

Your Google Business Profile has a website link sitting on it. When someone clicks through, they land on a site that should say the same thing the profile just told them: the same services, the same area, the same trade. That consistency matters more than people expect. It tells Google the information about your business is solid, and solid information gets rewarded with better placement.

It works in both directions. A strong website with proper local content builds authority that lifts your profile higher in the map pack too. Treat them as separate things, a profile here and a website there, and you end up with two weaker signals instead of one strong one.

How the build works

It starts with a conversation about your trade, your service area, and the kind of jobs you actually want more of, because not every enquiry is worth chasing. From there we do the keyword research to find out what people nearby are genuinely searching for, plan the site structure around that, and move into design, build, and writing the content with the SEO already built in rather than added afterwards.

Everything gets tested on mobile and desktop before it goes anywhere near live. Once it's launched, we walk you through how to use it, so you're never stuck waiting on someone else for a small change. Start to finish, most builds take two to three weeks from that first conversation to a live site, depending on how much content your trade needs and how quickly photos and details come back to us.

Website design pricing

Recommended

Custom Website

£300 one-time

A complete 5 to 6 page custom website, built to rank and built to last.

  • 5-6 page custom website
  • Google Business Profile setup and optimisation included
  • On-page SEO for every page
  • Mobile-responsive, fast-loading design
  • Schema markup for local search
  • First month of management included

No ongoing costs unless you choose a management plan.

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